
Google may have our search history, but who has our psyche? Gary Marshall investigates the truth behind our online identities
If I wanted to rule the world, I wouldn’t bother assembling a terrifying arsenal of nuclear weapons, or building a robot army. I’d be in the software business – and specifically, the communications software business. I’d be in email clients and web-based Twitter services; social network status updaters and word processors. While each program would be different, they’d all have one feature in common: whenever the user hit Delete or Cancel, the program would send me a copy of the document, message or @reply before zapping it.